Daily Archives: June 7, 2012

Synthesis of nanomaterials: top-down and bottom-up approaches

There are two main approaches to synthesize nanomaterial or nanoparticle. One is top-down approach and another is the bottom-up approach. Let us discuss these approaches one by one:

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Marketing control

Marketing control is the process of measuring and evaluating the results of market strategy and taking corrective actions to ensure that the marketing objectives are achieved or not. There are number of steps in designing marketing control. These are:

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Growth vector model or product market growth grid

Growth vector model or product market growth grid refers to the model which is used as a strategy either for existing or new market or for existing or new product. This model is explained below:-

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BCG Matrix or Bostan Consultancy Group’s growth share matrix

As per BCG matrix there are different types of product. So the marketer may decide as per the product. The BCG matrix is shown below: 1.) Stars:- stars are the products having high market share and also high growth rate. … Continue reading

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Target marketing and mass marketing

Target marketing means to focus on one or more selected market while mass marketing means to satisfy everybody in the market. For example: Johnson baby products are targeted only on baby products; while lux used to practice mass marketing.

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