Daily Archives: June 24, 2012

7 stages of Marketing research process

Whatever the problem is it has to go through research process. The marketing research process has stages to guide the researcher from start to finish. It has seven stages.

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Marketing research and its importance

Definition Marketing Research: Marketing research is a systematic design, collection, analyses and reporting of the data related to marketing goods and services. Marketing research searches specific market problem and make the decision about a particular course of action.

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Pricing methods or pricing strategies in marketing

There are different pricing methods or strategies which are used by the marketer to attract the customer. 1.) Cost based pricing: this type of pricing strategies uses break even concept which means the point where the total cost = total … Continue reading

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