Category Archives: Marketing Management

Management articles through managementation.com

Dear Friends, If you or your friends or family members are doing MBA or masters in commerce or graduation in management or commerce or in economics, then you will be pleased to hear that we have started a new blog … Continue reading

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7 stages of Marketing research process

Whatever the problem is it has to go through research process. The marketing research process has stages to guide the researcher from start to finish. It has seven stages.

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Marketing research and its importance

Definition Marketing Research: Marketing research is a systematic design, collection, analyses and reporting of the data related to marketing goods and services. Marketing research searches specific market problem and make the decision about a particular course of action.

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Pricing methods or pricing strategies in marketing

There are different pricing methods or strategies which are used by the marketer to attract the customer. 1.) Cost based pricing: this type of pricing strategies uses break even concept which means the point where the total cost = total … Continue reading

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Price bundling and its types

Price bundling: It is the practice of selling two or more separate products together for a single price. This is usually done in case of goods which are sold as package. Like mobile phone with data cable, cover, head phone … Continue reading

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Price discrimination and its types

Price discrimination is usually called monopoly price discrimination. It means a situation in which the monopoly firm charges different price from the customer for the same product. In such a situation the buyer has no choice but to buy it … Continue reading

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2 Factors affecting pricing policy

The price of the product is generally affected by number of factors. Therefore before deciding the price the marketer has to keep in mind the factors affecting the price. Generally they are divided into two parts:

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Pricing decision in marketing

Pricing decision Price is the amount which is charged by the manufacturer for the goods. It is the only element of marketing mix which generates revenue and profit to the company. For a manufacturer it is the quantity of the … Continue reading

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Five stages of product life cycle

A product has to go through different stages, which is common to the entire products. These stages of product which are five in number are popularly known as product life cycle. It shows the products sale and profit over its … Continue reading

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8 Stages of Product development process

Now a day the companies are spending lot of expenditure on development of the product. As it is very difficult for the company to carry on with the existing product. So developing a new product development policy is very essential … Continue reading

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