Category Archives: Marketing Management

4 Types of Product policy decision

The marketer has to keep in mind the product policy decision while introducing a product. As it is a competitive tool in the hands of the marketer. It involves four basic decisions. These are:

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Concept of product in marketing

Product is one of the important elements of marketing mix. Any firm is defined by the product it is offering. The other elements of marketing mix are affected by it. So there is a need of sound product policy.

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Marketing organization and its 4 types

Marketing Organization After marketing planning there is the need of marketing organization. There are various types of organization structure, which may be on the basis of function, territory and product basis. Apart from all three there may be divisional organization … Continue reading

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Marketing mix in e-marketing

Just like traditional marketing, e-marketing also use marketing mix. E-marketing increases the company’s benefits and lowers the cost. With the help of marketing mix in e-marketing the company can increase its profit.

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E-Marketing

With the rapid growth of internet, popularity of personal computer and broadband all over the world has helped a lot to the marketer by promoting and selling the product through e-marketing. E-marketing means doing the business with the help of … Continue reading

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Product differentiation

Now a day in this competitive market, to gain profit the companies have two alternatives either introduce a product with a reasonable price or to have a product differentiation. Product differentiation is the best way in case the company does … Continue reading

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Brand rejuvenation and Brand relaunch

Brand rejuvenation Brand rejuvenation means the act of adding value to an existing brand by improving product features. In the advertisement the brand is rejuvenated by the words like, ‘new’, ‘extra’, ‘ultra’. For example, Lux becomes international Lux. Brand relaunch … Continue reading

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Brand strategy decision

The marketer has to make different decisions to popular a brand. These decisions are called brand strategy decisions. It includes following decisions:

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Components of marketing plan

Most of the companies have their own marketing plan but they all follow a common set of components of marketing plan. These components of marketing plan are:

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Brand and Brand equity

Meaning of brand The word brand originated from the Norwegian word “brandr” which means to burn. In the early days, the owner of animals put some identification mark on the body of the animals by hot iron to distinguish their … Continue reading

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