Marketing Mix in Marketing Management

The concept of marketing mix is coined by James Culliton. Marketing mix consists of set of tools which the firm uses to pursue its marketing objectives. E. I. McCarthy classified four p’s of marketing. Continue reading “Marketing Mix in Marketing Management”

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Modern or new concept of marketing

Modern or new concept of marketing is a broader concept. It does not mean to provide consumer goods and services what the seller manufactures but it consists the process of discovering the consumer and converting their wants into appropriate goods and services. So the first step for the manufacturer is to find out what are the needs of the consumer? And how these needs can be satisfied? Only then he can make profit. There are six concept of marketing which the companies keep in mind. Continue reading “Modern or new concept of marketing”

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