Consumer wants are unlimited because there are different types of consumer buying behavior. To satisfy these wants they need to buy goods and services. Buying
Let us today understand the concept of consumer buying or purchase decision process. It is the duty of the marketer to understand how consumers actually
Below is the list of best 10 journals of management of Elsevier. I have done rating according to the latest impact factor of journals. I
Why consumers buy a specific product? The answer to this question is that the consumers have the desire which motivate them to buy a particular
The behavior of the consumer with regard to purchase is affected by various factors and these factors are uncontrollable. These factors are also called the
Marketing environment is one of the important terms of marketing management. It is external to marketing management and is uncontrollable and ever changing. It consists
Definition of quantum dots: If all the three dimensions of a material are reduced to nano range, then the nanomaterial or the structure is called
Definition of quantum wire: If the two dimension of the material are reduced to nano range while the third dimension remains large, then the material
Definition of quantum well: If one dimension of the material is reduced to nano range while the other two dimensions remain large, then the material
The concept of marketing mix is coined by James Culliton. Marketing mix consists of set of tools which the firm uses to pursue its marketing
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