The marketer has to keep in mind the product policy decision while introducing a product. As it is a competitive tool in the hands of the marketer. It involves four basic decisions. These are: Continue reading “4 Types of Product policy decision”
Product is one of the important elements of marketing mix. Any firm is defined by the product it is offering. The other elements of marketing mix are affected by it. So there is a need of sound product policy. Continue reading “Concept of product in marketing”
After marketing planning there is the need of marketing organization. There are various types of organization structure, which may be on the basis of function, territory and product basis. Apart from all three there may be divisional organization in case of big companies. Continue reading “Marketing organization and its 4 types”
Just like traditional marketing, e-marketing also use marketing mix. E-marketing increases the company’s benefits and lowers the cost. With the help of marketing mix in e-marketing the company can increase its profit. Continue reading “Marketing mix in e-marketing”
With the rapid growth of internet, popularity of personal computer and broadband all over the world has helped a lot to the marketer by promoting and selling the product through e-marketing. E-marketing means doing the business with the help of computer. Continue reading “E-Marketing”
Now a day in this competitive market, to gain profit the companies have two alternatives either introduce a product with a reasonable price or to have a product differentiation. Product differentiation is the best way in case the company does not want to reduce the price. It can be done in the following ways: Continue reading “Product differentiation”
Brand rejuvenation means the act of adding value to an existing brand by improving product features. In the advertisement the brand is rejuvenated by the words like, ‘new’, ‘extra’, ‘ultra’. For example, Lux becomes international Lux.
Sometimes brand do not get the success in the market. In that case companies sometime relaunch the brand with modified features. For example product “A” soap was initially failed in the market but then it was relaunched with a new name “new “A”.
The marketer has to make different decisions to popular a brand. These decisions are called brand strategy decisions. It includes following decisions: Continue reading “Brand strategy decision”
Most of the companies have their own marketing plan but they all follow a common set of components of marketing plan. These components of marketing plan are: Continue reading “Components of marketing plan”
Meaning of brand
The word brand originated from the Norwegian word “brandr” which means to burn. In the early days, the owner of animals put some identification mark on the body of the animals by hot iron to distinguish their possession. Similarly now a days companies also start using branding to distinguish their product in the market. Continue reading “Brand and Brand equity”