Why consumers buy a specific product? The answer to this question is that the consumers have the desire which motivate them to buy a particular
The behavior of the consumer with regard to purchase is affected by various factors and these factors are uncontrollable. These factors are also called the
Marketing environment is one of the important terms of marketing management. It is external to marketing management and is uncontrollable and ever changing. It consists
The concept of marketing mix is coined by James Culliton. Marketing mix consists of set of tools which the firm uses to pursue its marketing
Modern or new concept of marketing is a broader concept. It does not mean to provide consumer goods and services what the seller manufactures but
Market segmentation, market gridding and market positioning are very important terms of marketing management. Let us discuss them one by one: Market Segmentation Marketing segmentation
Consumer behavior in marketing is an important concept and sometimes it is very difficult to understand consumer behavior. Consumers spend their valuable resources time, money
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