Marketing Management

Marketing research and its importance

Definition Marketing Research:

Marketing research is a systematic design, collection, analyses and reporting of the data related to marketing goods and services. Marketing research searches specific market problem and make the decision about a particular course of action.

Importance of marketing research:

  • It helps the in every aspect of marketing management.
  • It helps in knowing the market potential.
  • It is done before the product is launched or on a regular basis to keep in the market.
  • It helps in knowing the strength and weakness of the company.

Major marketing research agencies in India:

  • Operational research group
  • Marketing and research group
  • Indian marketing research bureau
Share and Like article, please: