Now a day in this competitive market, to gain profit the companies have two alternatives either introduce a product with a reasonable price or to
Brand rejuvenation Brand rejuvenation means the act of adding value to an existing brand by improving product features. In the advertisement the brand is rejuvenated
The marketer has to make different decisions to popular a brand. These decisions are called brand strategy decisions. It includes following decisions:
Most of the companies have their own marketing plan but they all follow a common set of components of marketing plan. These components of marketing
Meaning of brand The word brand originated from the Norwegian word “brandr” which means to burn. In the early days, the owner of animals put
There are various techniques of marketing control to measure and evaluate the results of market strategy and to take corrective actions in case of any
Marketing plan is the written document which contains the necessary guidelines regarding the firm’s marketing programmes and policies along with their allocation over the planning
Marketing plan is the written document which contains the necessary guidelines regarding the firm’s marketing programmes and policies along with their allocation over the planning
There are two main approaches to synthesize nanomaterial or nanoparticle. One is top-down approach and another is the bottom-up approach. Let us discuss these approaches
Marketing control is the process of measuring and evaluating the results of market strategy and taking corrective actions to ensure that the marketing objectives are
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