Marketing environment is one of the important terms of marketing management. It is external to marketing management and is uncontrollable and ever changing. It consists
Definition of quantum dots: If all the three dimensions of a material are reduced to nano range, then the nanomaterial or the structure is called
Definition of quantum wire: If the two dimension of the material are reduced to nano range while the third dimension remains large, then the material
Definition of quantum well: If one dimension of the material is reduced to nano range while the other two dimensions remain large, then the material
The concept of marketing mix is coined by James Culliton. Marketing mix consists of set of tools which the firm uses to pursue its marketing
Modern or new concept of marketing is a broader concept. It does not mean to provide consumer goods and services what the seller manufactures but
Electron confinement or quantum confinement is another process that occurs in nanoparticles. We know that when atoms are isolated, then their energy levels are discrete
Surface area to volume ratio in nanoparticles have a significant effect on the nanoparticles properties. Firstly, nanoparticles have a relative larger surface area when compared
Market segmentation, market gridding and market positioning are very important terms of marketing management. Let us discuss them one by one: Market Segmentation Marketing segmentation
Consumer behavior in marketing is an important concept and sometimes it is very difficult to understand consumer behavior. Consumers spend their valuable resources time, money
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