Dear Friends, If you or your friends or family members are doing MBA or masters in commerce or graduation in management or commerce or in
Whatever the problem is it has to go through research process. The marketing research process has stages to guide the researcher from start to finish.
Definition Marketing Research: Marketing research is a systematic design, collection, analyses and reporting of the data related to marketing goods and services. Marketing research searches
There are different pricing methods or strategies which are used by the marketer to attract the customer. 1.) Cost based pricing: this type of pricing
Price bundling: It is the practice of selling two or more separate products together for a single price. This is usually done in case of
Price discrimination is usually called monopoly price discrimination. It means a situation in which the monopoly firm charges different price from the customer for the
The price of the product is generally affected by number of factors. Therefore before deciding the price the marketer has to keep in mind the
Pricing decision Price is the amount which is charged by the manufacturer for the goods. It is the only element of marketing mix which generates
A product has to go through different stages, which is common to the entire products. These stages of product which are five in number are
Now a day the companies are spending lot of expenditure on development of the product. As it is very difficult for the company to carry
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