The marketer has to keep in mind the product policy decision while introducing a product. As it is a competitive tool in the hands of
Product is one of the important elements of marketing mix. Any firm is defined by the product it is offering. The other elements of marketing
Marketing Organization After marketing planning there is the need of marketing organization. There are various types of organization structure, which may be on the basis
Just like traditional marketing, e-marketing also use marketing mix. E-marketing increases the company’s benefits and lowers the cost. With the help of marketing mix in
With the rapid growth of internet, popularity of personal computer and broadband all over the world has helped a lot to the marketer by promoting
Now a day in this competitive market, to gain profit the companies have two alternatives either introduce a product with a reasonable price or to
Brand rejuvenation Brand rejuvenation means the act of adding value to an existing brand by improving product features. In the advertisement the brand is rejuvenated
The marketer has to make different decisions to popular a brand. These decisions are called brand strategy decisions. It includes following decisions:
Most of the companies have their own marketing plan but they all follow a common set of components of marketing plan. These components of marketing
Meaning of brand The word brand originated from the Norwegian word “brandr” which means to burn. In the early days, the owner of animals put
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