There are various techniques of marketing control to measure and evaluate the results of market strategy and to take corrective actions in case of any
Marketing plan is the written document which contains the necessary guidelines regarding the firm’s marketing programmes and policies along with their allocation over the planning
Marketing plan is the written document which contains the necessary guidelines regarding the firm’s marketing programmes and policies along with their allocation over the planning
Marketing control is the process of measuring and evaluating the results of market strategy and taking corrective actions to ensure that the marketing objectives are
Growth vector model or product market growth grid refers to the model which is used as a strategy either for existing or new market or
As per BCG matrix there are different types of product. So the marketer may decide as per the product. The BCG matrix is shown below:
Target marketing means to focus on one or more selected market while mass marketing means to satisfy everybody in the market. For example: Johnson baby
It is the duty of the marketer to understand how the consumers actually make their buying decisions. He has to study the consumer buying decision
Consumer wants are unlimited because there are different types of consumer buying behavior. To satisfy these wants they need to buy goods and services. Buying
Let us today understand the concept of consumer buying or purchase decision process. It is the duty of the marketer to understand how consumers actually
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