How to protect environment

There is a great need today to protect our environment. But question arises here how to protect our depleted environment?  But first of all “Happy World Environment Day”. But are we really happy with our environment! The obvious answer is no. Who is responsible? Of course we are. Continue reading “How to protect environment”

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Types of consumer buying behavior

Consumer wants are unlimited because there are different types of consumer  buying behavior. To satisfy these wants they need to buy goods and services. Buying a salt is totally different from buying a diamond necklace. The more expensive the good is the more information is needed by the consumer. There are four types of consumer buying behavior based on the buyer involvement in the purchase. Continue reading “Types of consumer buying behavior”

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