What is consumer buying decision process

Let us today understand the concept of consumer buying or purchase decision process. It is the duty of the marketer to understand how consumers actually make their buying decisions. As in some cases it is difficult to find out who the buyer is and who the user is. To understand properly consumer buying decision process it is necessary to understand the different roles played by them. There are mainly six roles played by consumer. They are: Continue reading “What is consumer buying decision process”