7 stages of Marketing research process

Whatever the problem is it has to go through research process. The marketing research process has stages to guide the researcher from start to finish. It has seven stages. Continue reading “7 stages of Marketing research process”

Pricing methods or pricing strategies in marketing

There are different pricing methods or strategies which are used by the marketer to attract the customer.

1.) Cost based pricing: this type of pricing strategies uses break even concept which means the point where the total cost = total revenue. Profit will be zero at break even point. At level where the total revenue > total cost there is profit and where total revenue< total cost there is loss. Continue reading “Pricing methods or pricing strategies in marketing”