Now a day the companies are spending lot of expenditure on development of the product. As it is very difficult for the company to carry on with the existing product. So developing a new product development policy is very essential for the survival and growth of the company. Product development process passes through eight stages and they are discussed below: Continue reading “8 Stages of Product development process”
4 Types of Product policy decision
The marketer has to keep in mind the product policy decision while introducing a product. As it is a competitive tool in the hands of the marketer. It involves four basic decisions. These are: Continue reading “4 Types of Product policy decision”
Concept of product in marketing
Product is one of the important elements of marketing mix. Any firm is defined by the product it is offering. The other elements of marketing mix are affected by it. So there is a need of sound product policy. Continue reading “Concept of product in marketing”