There are two main approaches to synthesize nanomaterial or nanoparticle. One is top-down approach and another is the bottom-up approach.
Let us discuss these approaches one by one: Continue reading “Synthesis of nanomaterials: top-down and bottom-up approaches”
Marketing control is the process of measuring and evaluating the results of market strategy and taking corrective actions to ensure that the marketing objectives are achieved or not. There are number of steps in designing marketing control. These are: Continue reading “Marketing control”
Growth vector model or product market growth grid refers to the model which is used as a strategy either for existing or new market or for existing or new product. This model is explained below:- Continue reading “Growth vector model or product market growth grid”
As per BCG matrix there are different types of product. So the marketer may decide as per the product. The BCG matrix is shown below:
1.) Stars:- stars are the products having high market share and also high growth rate. These are the market leaders. Marketer is required to make large investment.
2.) Question mark:- these are the products having low market share and high growth rate. These products have poor profit margin. Marketer is required to keep eye on them as there is danger of becoming them dogs because of low market share.
||High market share
||Low market share
|High growth rate
|Low growth rate
3.) Cash cow:- these products enjoy high market share but low growth rate. These products are profitable products, which generate more cash than expected.
4.) Dogs:– dogs are the products having low market share with low growth rate. These products generate loss, so the marketer may eliminate the product or sell it to the competitor.
These are the products which are explained by BCG Matrix or Bostan consultancy Group’s growth share matrix.
Target marketing means to focus on one or more selected market while mass marketing means to satisfy everybody in the market. For example: Johnson baby products are targeted only on baby products; while lux used to practice mass marketing. Continue reading “Target marketing and mass marketing”