2 Factors affecting pricing policy

The price of the product is generally affected by number of factors. Therefore before deciding the price the marketer has to keep in mind the factors affecting the price. Generally they are divided into two parts: Continue reading “2 Factors affecting pricing policy”

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Pricing decision in marketing

Pricing decision

Price is the amount which is charged by the manufacturer for the goods. It is the only element of marketing mix which generates revenue and profit to the company. For a manufacturer it is the quantity of the money received by the firm and for a consumer it is the quantity of the goods and services received by the buyer. Continue reading “Pricing decision in marketing”

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