Now a day in this competitive market, to gain profit the companies have two alternatives either introduce a product with a reasonable price or to
Brand rejuvenation Brand rejuvenation means the act of adding value to an existing brand by improving product features. In the advertisement the brand is rejuvenated
The marketer has to make different decisions to popular a brand. These decisions are called brand strategy decisions. It includes following decisions:
Most of the companies have their own marketing plan but they all follow a common set of components of marketing plan. These components of marketing