Marketing control is the process of measuring and evaluating the results of market strategy and taking corrective actions to ensure that the marketing objectives are
Growth vector model or product market growth grid refers to the model which is used as a strategy either for existing or new market or
As per BCG matrix there are different types of product. So the marketer may decide as per the product. The BCG matrix is shown below:
Target marketing means to focus on one or more selected market while mass marketing means to satisfy everybody in the market. For example: Johnson baby
It is the duty of the marketer to understand how the consumers actually make their buying decisions. He has to study the consumer buying decision
There is a great need today to protect our environment. But question arises here how to protect our depleted environment? But first of all “Happy
Consumer wants are unlimited because there are different types of consumer buying behavior. To satisfy these wants they need to buy goods and services. Buying
Let us today understand the concept of consumer buying or purchase decision process. It is the duty of the marketer to understand how consumers actually
Below is the list of best 10 journals of management of Elsevier. I have done rating according to the latest impact factor of journals. I
Why consumers buy a specific product? The answer to this question is that the consumers have the desire which motivate them to buy a particular
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